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Leveraging OEM Data for GPS Tracking and Fleet Management

As fleet management technology advances, businesses are increasingly looking for efficient ways to track vehicle location, monitor performance, and optimize operations. One emerging solution is utilizing direct feed GPS and telematics data from vehicle manufacturers, also known as OEM (Original Equipment Manufacturer) data. This approach eliminates the need for aftermarket tracking devices and leverages the vehicle's built-in systems to provide real-time insights.


What is OEM Data for Fleet Management?

OEM data refers to telematics and GPS information collected directly from the vehicle’s onboard systems. Leading automotive manufacturers in partnership with MasTrack are now offering cloud-based platforms that allow fleet managers to access real-time vehicle data, including location, speed, fuel consumption, engine diagnostics and more.

MasTrack has partnered with the following companies. 

Ford
Lincoln
Chevy
GMC
Buick
Cadillac
Ram
Jeep
Chrysler
Dodge
Tesla


Advantages of Using OEM Data for GPS Tracking

1. Seamless Integration with Vehicles

Unlike third-party tracking devices, which require physical installation, OEM telematics are built into the vehicle’s design. This eliminates the need for external hardware, reducing setup time and maintenance costs. 

2. Accurate and Real-Time GPS Tracking

OEM telematics systems use factory-calibrated sensors and high-precision GPS modules to provide reliable location tracking. Many manufacturers offer refresh rates suitable for real-time monitoring, ensuring accurate fleet visibility.

3. Enhanced Data Security and Compliance

Since OEM data is sourced directly from the manufacturer’s cloud-based platform, it benefits from enterprise-grade security protocols. This ensures compliance with industry regulations and reduces the risk of data breaches associated with third-party hardware.

4. Access to Comprehensive Vehicle Health Metrics

Beyond GPS tracking, OEM telematics provide deeper insights into vehicle health, including:

  • Engine diagnostics and fault codes

  • Fuel efficiency and emissions data

  • Maintenance alerts and service reminders This data helps fleet managers proactively maintain vehicles and reduce downtime.

5. Cost Savings Over Time

There is a subscription associated with the monthly service but, the absence of aftermarket device costs, installation fees, and maintenance expenses results in long-term savings.

Is OEM Data the Right Choice for Your Fleet?

Businesses with newer vehicles from major manufacturers can greatly benefit from OEM data, as it provides a reliable, cost-effective, and scalable solution for fleet tracking and management. However, those operating mixed fleets or legacy vehicles may still require a hybrid approach, combining OEM data with dedicated GPS tracking hardware.

Most fleets use a hybrid approach using some OEM data alongside GPS tracking devices for a complete fleet solution.  Book a time with one of our fleet specialists to go over your needs and tailor a customized solution.